Logos & Branding
American Conservation Experience
I worked with American Conservation Experience on a full brand refresh, collaborating with their communications team and staff over the course of a year.
My connection to ACE started earlier. I served as a crew member in 2018 and quickly fell in love with the work. That experience carried into the rebrand and helped shape a direction that felt true to the people doing the work on the ground.
ACE is a national conservation corps focused on hands-on environmental service across public lands. The final identity pulls from their roots in Arizona with a Ponderosa pine and reflects the range of landscapes their crews work within. The badge format brings it together and speaks to the shared purpose across teams and regions.
Avery County Chamber of Commerce
I worked with the Avery County Chamber of Commerce on a full rebrand, developing a more modern, professional identity that still feels rooted in the local community.
The goal was to create something clean and versatile, while bringing in color and warmth to reflect the character of Avery County. I worked closely in collaboration with the Chamber to refine the direction and build a system that could carry across print, digital, and events.
The final mark centers around a stylized “A” with a quilt-inspired pattern, pulling from Appalachian craft traditions and the idea of connection across the county. The color palette balances deep, grounded tones with warmer accents, helping the brand feel both established and approachable.
LeJayFilet
I developed a full logo and visual identity for a private chef company, creating a cohesive system that carries across both brand and client-facing materials.
The project included logo design, custom identity icons, business cards, invoice templates, and a set of seasonal menu designs. The goal was to create something refined and flexible, while still feeling personal to the chef’s approach and style.
